EST. 2026

Creating Premium IPs Across Sports, Entertainment & Culture

We build culture-defining franchises that inspire participation and fandom.
From concept to scale — leagues, festivals, live shows, and digital communities.

5
Major IPs
3
Categories
100%
Women-First

Who We Are

An IP studio at the intersection of Sport, Entertainment, & Culture.

We don't just organize events; we identify white spaces, craft original intellectual properties, and scale them into enduring franchises that resonate deeply with audiences.

Identify

Uncovering white spaces in culture & passion points

Craft

Designing original IPs with community at the center

Scale

Building enduring, monetizable franchises

Diverse Formats

Sports Leagues Live Events Festivals Digital Experiences

Guiding Principles

Audience-First Deep understanding of fan needs
Partner-Powered Collaborative ecosystem growth
Built for Longevity Sustainable business models

Our Mission

Building inclusive, scalable IPs that move culture and deliver commercial value.

Inclusivity & Access

Democratizing participation across all levels of ability and background.

Excellence & Integrity

Setting world-class standards in execution, governance, and fair play.

Community & Fandom

Forging deep emotional connections that turn audiences into advocates.

How We Operate

Insight-led Strategy
Athlete/Artist-First
Operational Discipline
Rights Monetization

Leadership

The Architects - A rare convergence of sporting greatness, global business scale, and legal authority.

SN
ICON

Saina Nehwal

Badminton Legend

Former World No. 1 Padma Shri Awardee Olympic Medalist
Sport
DM
VISION

Darshan M

Entrepreneur

Serial entrepreneur, author, and cultural IP creator known for building idea-first ventures across media, sports, live experiences, and storytelling.

Enterprise
PK
SCALE

P Krishnamurthy

Global Executive

Ex-Unilever executive with a track record of running global firms. Brings operational discipline and multinational strategy.

Governance
KT
BRAND

Kevin Tressler

Former Global Executive, Coca-Cola

Deep expertise in global brand building, sponsorship rights, and consumer engagement at scale.

Scale
MB

Mahesh M. Bhat

Founder, MMB Legal

Leading India's premier sports, media & entertainment law firm. Architect of robust IP rights frameworks.

Legal

Our Portfolio

A diverse ecosystem of culture-defining properties.

INCLUSIVE SPORT

Love All

Advancing Para-Badminton Excellence

India's premier platform dedicated to para-badminton. We bridge the gap between grassroots access and elite performance, creating heroes and normalizing adaptive sport.

Why It Matters:

With India emerging as a global powerhouse in para-sports, Love All builds the essential ecosystem—infrastructure, coaching, and media visibility—to sustain this momentum.

Tournaments Showcases Clinics Content Series
"Sport is for everyone. Excellence knows no barriers."
Visit love-all.in
EST. 2026
EST. 2026
LIVE ENTERTAINMENT

Tigress Live

Elevating Women Musicians

A definitive live performance platform designed to discover, elevate, and celebrate women musicians. We are building the stage where female artistry takes the spotlight.

Why It Matters:

Creating dedicated spaces for representation, discovery, and community. We connect brands and audiences with the untapped power of female-led musical acts.

City Circuits Showcases Brand Collabs Digital Sessions
"Amplifying voices, commanding stages. The future is female."
Visit tigress.live
CULTURE

Bangalore Burger Festival

The Ultimate Culinary Celebration

A flagship food and culture festival that celebrates the art of the burger. It brings together the city's best chefs, home cooks, and food lovers for a weekend of indulgence and creativity.

Why It Matters:

A mass-appeal IP that drives significant footfall and engagement. It offers a unique platform for F&B brands to connect directly with consumers in a high-energy, experiential environment.

Multi-day Festival Chef Battles Tastings Music & Content
"More than just food—it's a cultural celebration of culinary creativity."
Visit theburgerfestival.com
CULTURE
SPORT
SPORT

NE Women's Football

Building Pathways from Grassroots to Glory

A dedicated development pathway for women's football focused on India's North East. We provide the infrastructure, professional guidance, and competitive exposure needed to turn raw potential into elite performance.

Why It Matters:

The region is a powerhouse of natural talent but often lacks formal access. By structuring discovery in this underrepresented region, we aren't just developing players—we're building the future pipeline for national excellence.

Training Camps Leagues Scouting Combines Coaching Clinics
"Unearthing potential. Forging the future of women's football."
MYSTERY CULTURE

MYSTERIUM

India's First Comprehensive Mystery Festival

Where all forms of mystery converge: Books, Games, Movies, Escape Rooms, True Crime, and Digital Mysteries in one unified experience.

The Experience:

An immersive 3-day festival designed for detectives and puzzle-solvers. We curate experiences ranging from classic whodunits to modern, high-tech interactive thrillers.

True Crime Escape Rooms Interactive Books & Media
"The truth is rarely pure and never simple."
Visit opencases.in
EST. 2026

Our Edge

What Makes Us Different - We don't just aggregate IPs; we engineer culture-defining franchises through a unique blend of creativity, discipline, and purpose.

Cross-Domain Craft

Operating uniquely at the intersection where sports intensity, entertainment value, and cultural relevance meet.

Execution Pedigree

Led by world-class founders with global operator DNA from Unilever, Coca-Cola, and elite professional sports.

Women-First DNA

Structural commitment to representation via Tigress Live, Women's Football, and inclusive leadership.

Commercial & Legal Backbone

Built on the rock-solid foundation of MMB Legal, ensuring robust rights architecture, IP protection, and monetization from day one.

Community Engine

We don't just sell tickets; we build fandom through always-on content and immersive experiences that drive retention and loyalty.

Strategy 2026 & Beyond

Scaling culture-defining IPs from concept to global franchises.

01

Scale

Expanding successful IPs into multi-city tours and repeatable franchise models that dominate their respective categories.

02

Partnerships

Unlocking value through strategic broadcast deals, streaming alliances, deep brand integrations, and licensing rights.

03

Digital

Extending engagement beyond events via interactive content, gamified fan experiences, and always-on community platforms.

04

Geography

Executing an India-first approach with a clear roadmap for exporting festivals and showcases to global markets.

Let's Build Culture Together

We are ready to partner with visionary brands, platforms, and investors to scale the next generation of IPs.

General Inquiries info@poonasports.in

Resources Available

Media Kits Partner Decks